Sports marketing has been a huge passion of mine in the last few years and more so now that it’s not my full time job. I receive a daily email from Activ8Social called Hashtag Sports. It’s an awesome sports marketing email that collects the most relevant sports stories and feeds them to me along with my morning coffee. Today I clicked on a story about the female sports fan and, of course, it immediately resonated with me. Reading through it, it’s amazing to me that so many sports teams can either hit the nail on the head or dismally disgrace themselves. Here are a couple quick examples of who got it right and who completely missed their opportunity:
- Washington Capitals: host a female fan club called the Scarlet Caps
- Cincinnati Reds: Lisa Braun heads up content creation and simply listens and responds to fans
- NFL: in 2010, the league introduced a clothing line specifically made for women called “Fit for You,” featuring various choices, from junior sizes to maternity clothing
- New York Rangers: posted a blog that insulted and misrepresented female hockey fans
- Canadian Broadcasting Company: aired a show that depicted women as being forced to watch sports playoffs
- Sports Illustrated: named female hockey fans as “puck bunnies”
Since women tend to control the cash flow, it would behoove sports marketers to cater to our eyeblack. Here’s some statistics on female sports fans:
- 47.2 % of major league soccer fans
- 46.5% of MLB fans
- 43.2% of NFL fans
- 40.8% of fans at NHL games
- 37% of NBA fans
- Women purchase 46% of official NFL merchandise
- Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing
- Women comprise about one-third (34%) of the adult audience for ESPN sport event programs
There is a nationwide organization out there called Women In Sports and Events with regional chapters comprised of women seeking to promote, connect, and flourish in their sports professions. So, we’re not puck bunnies or cleat chasers. We admire Kim Ng, juggle career and family, and use Pinterest as an ecommerce outlet.
(P.S. I looked. Can’t find an infographic on female sports fans. Can someone get on this please?)
Everyone’s doing it so I’m adding my contribution to the year in review of social media. It’s not so much what has been the most effective but the concept of virality still enthralls me so here are my most favorite antics of 2012:
1. Obama. I’m not a political activist, nor do I even care what’s going on in the White House, but this image of the POTUS and his wife caught my attention. I think for someone who is not only required to make some of the hardest decisions in the world, but also has to set an example of a perfect citizen, he sets the standard.
2. Call Me Maybe. From high school teaching staffs to baseball teams to the US Swimming team, the song took YouTube by storm and the spoofs just keep on coming. What can you say? It’s catchy.
3. San Francisco Giants. High profile twitter accounts have become a PR Manager’s nightmare. Celebrities and sports figures can say whatever they want. Even teams like the Kansas City Chiefs and Los Angeles Kings have taken a more liberal stance to their social media campaigns. But one team that keeps hitting home runs is the Giants, who post awesome pictures like this on a regular basis.
4. NFL’s Play 60. Ok, so I may be a little biased on this choice, but as a mode of encouraging kids to get outside and play for 60 minutes a day, it’s genius.
5. Classy Celebs. They can easily offend and not be disciplined, but there are moments that stars take the high road. Here are a few examples that spun off into super stardom:
I know I missed a ton of good gangnam style stuff, so if you have any additions, feel free to share!
The last month has been a whirlwind of events. Between school and a new job starting up, I am almost overwhelmed with everything that has been going on. A lot has jumped onto my plate but time management and list making has been what’s keeping me sane. Part of my new job is digital media marketing and part of this semester is international marketing so here are the top 3 lessons I’ve learned in September:
1. Sometimes it is better to ask permission than forgiveness. In previous positions, I acted first and asked later. In my current position with national certifications on the line, I need to ask if I can proceed before I can move forward. I’m such a “get it done” type person that it’s sometimes hard for me to put the brakes on and wait for the stamp of approval. Still, I’m beyond thrilled and so excited for what the future holds for me here.
2. Healthcare and digital media do mix. The topic of health, as serious as it can be, holds a lot of opportunity for growth in digital media. That is where I intend to claim my stake. I want to put this place on the map and forge a frontier in that department. An example of this is what Warby Parker is doing on Pinterest.
3. Build basecamp before you branch out. In starting a new program, it’s important to set down internet real estate, but more importantly, it’s crucial to have the information in order to populate that realty. In other words, why build houses if there’s no one to live in it? This is another area where I learned I need to step on the brakes. I need to make sure I can provide a wealth of information before I move forward.
There will definitely be more lessons to come, but these are just the tip of the iceberg.
I know I said I was going to keep on track with blogposts for July and August, but I live in Orange County and it is near impossible to focus on business during the summer time. So I chose to enjoy the summer sun. Now that I’m in the final semester of my MBA program at Chapman University, I am more committed than ever to keep my nose down and get to the nitty gritty.
My current thought process is focused on creating and developing my own company. I feel like I’ve been blessed with a comprehensive education that should be put to use. I currently have a full time job so until this company really gets off the ground, it’s going to stay on the back burner and slowly become developed versus stopping everything I’m doing and jumping in with both feet.
The biggest issue with my start-up is that I don’t know what to start up. I have no idea what I want to do that I could find passion in and would love with all of my being. The entrepreneurs that I talk to and read about absolutely love what they do. I have always been interested in event planning and I just read about Youngsong Martin in BizBash about her company she created called Wildflower Linens. She combined her business savvy with her fashion sense and is now a successful event innovator. I need to find my niche and how I can contribute to the industry. Thus, Fall 2012 will be dedicated to finding my corner of the world.
x = independently organized TED event
Last Thursday I had the opportunity to attend the TEDxChapmanU event and thoroughly enjoyed every minute of it. After only hearing briefly about the TED events, I decided to jump on board when our professor gave us the opportunity to attend as part of a class participation exercise. The theme, “Icons, Geniuses, and Mavericks” was perfect for my first time. On a much smaller scale from the TED events that take place in major metro areas, TEDxChapmanU boasted an impressive speaker lineup that inspired me to my core.
Here are a few points that I learned/gathered from the talks (in the parentheses is the speaker I pulled the thought from):
- I need to be less selfish and skip one thing and donate that money towards those that really need it. (Shelene Ryan)
- Continue to move forward and think forward. (Lee Clow)
- Students deserved to be heard and they have a beautiful voice. (Erin Gruwell)
- Go where your passion lies. Take a risk. (Ryan Heuser)
- Even if you fall down and/or make a mistake, recover is possible. (Lee Steinberg)
- Make sure your info cards are in order. (Richard Sudek)
- I say, “No” to steroids. (Dr. Frank Frisch)
Other speakers included: Virtual Boy, Joe Kiani, Shaun MacGillivray, Henrik Fisker
You can find out more about the TEDxChapmanU event at TEDxChapmanU.com or find them on Twitter and Facebook. It was an awesome event and I look forward to attending more in the future.
Not sure if this infographic gives me hope or not.
Via HowToMBA and Earn MBA
As a part-time job seeker and a full-time sports fan, Malakye.com is a great site to find careers in action sports. In doing some research about that side of the sports industry, here are my picks for top headlines:
1. 75 Top O.C. Workplaces 2011: Orange County has become a hub for action sports companies to flourish and as a job seeker, it’s important to know what you’re walking into.
2. Summer Jobs+ 2012: With more adults going back to college and more high school students going directly to college, there is more opportunity to find a summer job and this bank will provide a wealth of insight.
3. Mobile Advertising: The Ins and Outs of Striking a Deal: The majority of positions are in sales and learn how to leverage your job to create greater value for your (potential) clients.