I belong to the Los Angeles chapter of an organization called WISE (Women in Sports and Events) and every other month, workshops and events are held to better inform women in the same industry and to allow networking across all occupation levels and positions. It’s so beneficial for a budding individual such as myself to gain insight from other women who have are/been in the same place as me.
The WISE-LA Social Media workshop on Wednesday, May 23rd was held at the NFL Offices to a packed house. Melinda Travis (PRO Sports Communications), Amelia Hayden (NFL) and Jane Schonberger (BlogHer/Pretty Tough) conducted an interactive and informative workshop that provided valuable tools to fully engage in social media and a strategy to create a personal social media plan of action.
Top 10 WISE-LA Social Media Workshop Strategies:
- Get on board! Social media allows you to build your personal brand and take advantage of the infinite resources that social media provides.
- You are your OWN brand. Use social media’s resources to create and control your own brand.
- Figure out your social media strategy before diving in. Knowing your strategy will guide your decision making.
- Focus on building a network that makes sense for you.
- YOU can choose your social media network whether it’s Twitter, Facebook, etc. Each network has unique properties and choosing the one(s) that work best for you is important. It doesn’t matter which one, just make sure you choose something!
- Blogging is simple, but can be very effective. Just remember, when blogging content is KING.
- Keywords are very important for LinkedIn. Make sure your description has searchable keywords so your profile appears first!
- Pinterest is a great platform for women and provides a different angle than typical Facebook & Twitter posts.
- Share content that supports your business (or personal) strategy.
- Use relationships established online to create relationships offline.
TM 1927 